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Various research suggests that going on a diet can actually make you eat more
As soon as you go on a diet, you are desperate to eat!
But when you diet, this simple process goes very wrong. My clients often say: "As soon as I decide to go on a diet, I get this desperate urge to eat!"
And, whilst they are "good" for a while and stick to the diet, if they ever break the diet and start eating, then they REALLY eat, wolfing food down like young Labrador retrievers.
The dieters actually ate more ice cream when they were less hungry!
The non dieters behaved as expected, eating less ice cream after one milk shake than none, and even less ice cream after two. But the dieters actually ate the most ice cream when they'd had the two milk shake, super sized "pre load"!
According to the psychologists, the effect of the milk shake preload was to undermine the dieters' resolve, so they temporarily gave up their dieting abstinence. After the two milk shake pre load, the dieters decided the diet had been blown out of the water anyway, so they may as well make the most of the situation, and enjoy the ice cream!
This is a feeling which all dieters must recognise. After succumbing to one biscuit you think: "Oh, sod it, I've broken the diet anyway. May as well eat the whole packet, and the diet starts again tomorrow!"
The dieters seemed to use food to relieve stress, much more than the non dieters
By denying themselves, dieters also make food much more important and give it emotional significance that it does not have for non dieters. For instance, dieters are more likely than non dieters to turn to food when they are anxious or depressed.
At a recent study carried out in London, female volunteers were divided into three groups: the first went on a strict diet, the second underwent a rigorous exercise programme and the third neither dieted nor exercised.
After five weeks, the researchers measured the women's food intake while they watched a stressful film. Bowls of sweets and nuts were left beside the women and they were told to eat as they liked. Even though none of the women were hungry, those in the diet group ate far more than the others.
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